How to promote yourself on TikTok
You have undoubtedly heard many things about how you can use Facebook, Instagram, Pinterest, Youtube, and LinkedIn to make your brand known in the online environment. And, if you’re over 30, you’ve probably already used most of the platforms listed above.
What do you know when it comes to promoting your business with the help of the TikTok platform?
TikTok is a relatively new platform that has enjoyed phenomenal growth quickly, becoming one of the most downloaded applications worldwide. It started as an application on which concise videos were uploaded but later developed and diversified. Who are the users of this platform? It is essential to know who the information you want to launch your product will reach. Statistics show that most users are young up to 25 years old, mostly women.
How can you use TikTok to make your brand known?
1. You can create your channel to upload videos relevant to your business
2. You can use influencers, people who have already managed to grow a community on this platform
3. You can advertise paid on TikTok
4. A combination of the three variants above
How to use TikTok in your favor?
You can create your channel to upload videos relevant to your business
You can use influencers, people who have already managed to grow a community on this platform
You can advertise paid on TikTok
A combination of the three variants above
How to use TikTok in your favor?
#challenge. The challenges go viral quickly. Most of those who are part of the TikTik community entering this game of # challenges very quickly. Your brand can also take advantage of these # challenges, and the best way to do this is to turn to influencers if you don’t already have your channel. Why? They can roll your message much more quickly through the # challenges in the communities they have developed.
What do you do when it comes to content attached to your product? It is good to leave it to influencers’ choice that you have decided to work with what type of content they will create. They know their communities and learn how to make your message heard without losing credibility in the eyes of followers. Trust them! The fact that they have built such large communities is obviously due to a common language. Let them speak in their language about your product!
Create content with the potential to go viral. It’s a space that encourages creativity, so you just have to have good ideas translated into an impact video. If you are afraid that your videos will not go viral, you can also resort to # purchased challenges. You can buy a #challenge for a sum of money. Your brand will appear to the right of the videos posted by users who will accept the challenge.
Another beneficial approach is to get TikTok users to upload videos with their personal experiences interacting with your product. It is easier to use, even in these cases, influencers, for the reasons I have already said.
You can also apply other valid marketing techniques on platforms that use videos. But, regardless of the option you have focused on, it is essential to follow the trends. The speed with which trends change is very high. On TikTok, they change weekly, sometimes even daily.
Now you also need to find out what the trends are? What other challenges have been launched? Who are the most popular influencers of the moment? Don’t worry, you don’t have to follow someone to find out what’s new. When you open the application, it will take you directly to the homepage, where you will find out which are the most popular videos on TikTok. If you still have emotions related to TikTok, don’t be afraid! Being a relatively new community, you will learn along the way with its members.
